Privacy Policy
This Privacy Policy explains how ruggedrigz.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information".
Device Information
- Examples collected:web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose:to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source:collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure:shared with our service provider WordPress.
Order Information
- Examples collected:name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose:to fulfill our contract with you, process your payment, arrange for shipping, provide invoices and order confirmations, communicate with you, screen orders for fraud, and when in line with your preferences, provide information or advertising relating to our products.
- Source:collected from you.
- Disclosure:shared with our service provider WordPress.
Customer Support Information
- Examples collected:name, billing address, shipping address, email address, and phone number.
- Purpose:to provide customer support.
- Source:collected from you.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use WordPress to power our online store. You can read more about how WordPress uses your Personal Information here: wordpress.org/support/article/wordpress-privacy/
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. Learn more: policies.google.com/privacy. Opt out: tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, visit the Network Advertising Initiative (NAI) educational page: networkadvertising.org.
You can opt out of targeted advertising by:
- FACEBOOK — facebook.com/settings/?tab=ads
- GOOGLE — google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal: optout.aboutads.info.
Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.
Lawful Basis
Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
- Your consent.
- The performance of the contract between you and the Site.
- Compliance with our legal obligations.
- To protect your vital interests.
- To perform a task carried out in the public interest.
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the "Your Rights" section below.
Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor WordPress uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us at sales@ruggedrigz.com.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see the GDPR Whitepaper: woocommerce.com/gdpr/.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the "Right to Know"), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information below.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection), so you do not have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, such as whether it is their first visit or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies necessary for the functioning of the store
| Cookie Name | Duration | Purpose |
|---|---|---|
| woocommerce_cart_hash | session | Helps WooCommerce determine when cart contents / data changes. |
| woocommerce_items_in_cart | session | Helps WooCommerce determine when cart contents / data changes. |
| wp_woocommerce_session_ | 2 days | Contains a unique code for each customer so the cart data can be found in the database. |
| woocommerce_recently_viewed | session | Powers the Recently Viewed Products widget. |
| store_notice[notice id] | session | Allows customers to dismiss the Store Notice. |
Reporting and Analytics
| Cookie Name | Duration | Purpose |
|---|---|---|
| woocommerce_snooze_suggestions__[suggestion] | 2 days | Allows dashboard users to dismiss Marketplace suggestions, if enabled. |
| woocommerce_dismissed_suggestions__[context] | 1 month | Count of suggestion dismissals, if enabled. |
| tk_ai | session | Stores a randomly-generated anonymous ID used within the dashboard ( /wp-admin ) for usage tracking, if enabled. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on modifying your browser settings or managing cookies, refer to your browser's help file or sites such as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.
Do Not Track
Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Privacy Questions?
Contact us with any privacy-related inquiry. We respond within 1 business day.
sales@ruggedrigz.com
